Reduce, reuse, recycle.
Preventing waste is central to conserving natural resources and protecting our environment. That’s why we maintain a keen focus on waste prevention, reuse and recycling. We look for ways to remove waste from every stage of our cards’ journey to stores – from the forests that provide our wood pulp to manufacture and distribution. Our aim is to reduce operational waste by good design and review of our processes. Ultimately our goal is to eliminate our operational waste to landfill and maximize recycling.
Reuse packaging – We reuse approximately 20% of all packaging cartons used by our suppliers to package our own deliveries to customers. Our aim for the future is for all of our products to be shipped in fully recyclable, FSC-certified boxes.
Sustainable returns and old stock – We take a strategic approach to preventing returned products and obsolete stock (products that are no longer saleable to our customers) from becoming waste. Our business analyst team taps into consumer trends, using sophisticated sales forecasting models and work closely with our retail partners to anticipate demand and minimise waste.



